In Fall 2023, Johnson City ISD convened a committee of community members that represented seven decades of JCISD graduates, who worked with a consultant in the development of a new brand for the district.    As a result of this work, the district created a new brand that represents our district and community.    A brand represents the way that the district wants to be identified … what sets Johnson City ISD apart from other districts.  The rollout of the new brand was timed to coincide with the construction of a new middle school campus and district-wide renovations.

The Johnson City ISD logos have been trademarked; therefore, the logos are property of the district.  In order to maintain brand integrity, the logos should never be altered, cropped or stretched.

The logos are offered free of charge to all prospective vendors that live within the boundaries of Johnson City ISD and will be used on products sold exclusively within the boundaries of Johnson City ISD. Any other use of these products, such as in online stores or in marketplaces that are not physically located within the boundaries of Johnson City ISD, is prohibited unless the entity maintains an active contract for acceptable use with Johnson City ISD.

Please refer to our Brand Guidelines  that defines proper usage of our brands for each logo.